All posts by: Douglas Brown

8 Subject Line Categories

by in Email Strategy, Marketing

It is impossible to over-state the importance of the subject line in your email campaigns. According to my friend @RyanDeiss, all subject lines should fall under at least one of the following categories: Self-Interest Curiosity Offer Urgency/Scarcity Humanity News Social Proof Story Make the Best Subject Line: 1 – Self-Interest These are your bread and butter […]