What does “SZEAK” mean?

SZEAK (pronounced “seek”)  is an abbreviation in which each letter holds a significance. Together the meaning of these letters form our core value statement:

S: Meaning of S in SZEAK. S is a single strand that goes forward and backwards. It shows a willingness to explore. Friendliness, perceptiveness and accommodation are all qualities that the letter S reminds us of.

Z: Meaning of Z in SZEAK. The letter Z zigzags forward and backwards to explore both the left and right sides of the business universe. It’s bottom is flat showing a demonstrating stability and grounding in all our efforts. The lower and upper cases of Z look the same reminding us to be steady in our messaging and commitments.

E: Meaning of E in SZEAK. The letter E has three branches of equal lengths. These all extend from it’s left side. The equal lengths remind one to practice fairness in business dealings. The 3 branches extend outwards demonstrating a willingness to learn, think broadly and be vigorous in exploration and the gaining of greater understanding.

A: Meaning of A in SZEAK. The letter A has two bars connected at a pointed edge and a cross bar holding them together. From an open end to a pointed edge signifies that all energies need to be trained on a single a point to accomplish an important goal. Success is achieved only by marshaling resources together for a singular purpose. The cross bar reminds us to use caution in pursuing goals.  The cross bar also represents a rung in ladder. To get to the top, one has to first step on the first rung, and every rung thereafter.  True success knows no short-cuts.

K: Meaning of K in SZEAK. K is letter that, like A, stands on two stable pillars with right arms slanting upwards and downwards. Its openness indicates tolerance towards all, and a willingness to to lend a hand and invest in relationships before looking for profits.

We are proud to carry this meaningful name, and we strive in all interactions, both personal and public, to exemplify the characteristics embodied in this name.